Our Work

She’s Mercedes
Power Suit
Program

As part of their CSR initiatives globally, Mercedes-Benz has always had a commitment to empowering and spotlighting women. Their She’s Mercedes platform was built to do just that and has been activated in every market, except for Canada. As part of the project, we needed to build a fully 360 campaign that brought She’s Mercedes to life in the Canadian market through various channels.

She’s Mercedes
Power Suit
Program

As part of their CSR initiatives globally, Mercedes-Benz has always had a commitment to empowering and spotlighting women. Their She’s Mercedes platform was built to do just that and has been activated in every market, except for Canada. As part of the project, we needed to build a fully 360 campaign that brought She’s Mercedes to life in the Canadian market through various channels.

She’s Mercedes
Power Suit
Program

As part of their CSR initiatives globally, Mercedes-Benz has always had a commitment to empowering and spotlighting women. Their She’s Mercedes platform was built to do just that and has been activated in every market, except for Canada. As part of the project, we needed to build a fully 360 campaign that brought She’s Mercedes to life in the Canadian market through various channels.

She’s Mercedes
Power Suit
Program

As part of their CSR initiatives globally, Mercedes-Benz has always had a commitment to empowering and spotlighting women. Their She’s Mercedes platform was built to do just that and has been activated in every market, except for Canada. As part of the project, we needed to build a fully 360 campaign that brought She’s Mercedes to life in the Canadian market through various channels.

She’s Mercedes
Power Suit
Program

As part of their CSR initiatives globally, Mercedes-Benz has always had a commitment to empowering and spotlighting women. Their She’s Mercedes platform was built to do just that and has been activated in every market, except for Canada. As part of the project, we needed to build a fully 360 campaign that brought She’s Mercedes to life in the Canadian market through various channels.

She’s Mercedes
Power Suit
Program

As part of their CSR initiatives globally, Mercedes-Benz has always had a commitment to empowering and spotlighting women. Their She’s Mercedes platform was built to do just that and has been activated in every market, except for Canada. As part of the project, we needed to build a fully 360 campaign that brought She’s Mercedes to life in the Canadian market through various channels.

She’s Mercedes
Power Suit
Program

As part of their CSR initiatives globally, Mercedes-Benz has always had a commitment to empowering and spotlighting women. Their She’s Mercedes platform was built to do just that and has been activated in every market, except for Canada. As part of the project, we needed to build a fully 360 campaign that brought She’s Mercedes to life in the Canadian market through various channels.

SIMPLII SIDE HUSTLE

In 2022, a huge social phenomenon was the Great Resignation, finding record numbers of people (especially women) leaving their jobs after the COVID-19 pandemic, looking for new and different opportunities. Women across Canada began turning their dreams and passions into booming businesses by starting side hustles. Enter Simplii Financial, a digital banking provider that makes it quick and easy for women to tackle this daunting task, with access to financial services like no-fee chequing accounts and high-interest savings accounts.

DERMALOGICA CIRCULAR HYDRATION

As the world’s #1 professional skincare brand, Dermalogica is known for their skincare products that have become household names for many. Beyond their core products, they also have between 6-10 new product launches every year. With influencer engagement and content becoming more of a focus for the brand than ever before, Dermalogica came to Bonus Track to develop a content-first, educational launch event for media and influencers.

BACARDÍ FESTIVALS

To make BACARDÍ the ultimate spirit/pour of summer and festival season, we assembled a group of 6 top Instagram and YouTube creators to create a summer series of photo and video content with BACARDÍ Rum as they festival hopped across the country - showcasing how to live your best summer.

SPORT CHEK BACK TO SCHOOL

To position Sport Chek as the curator of cool during the busy back-to-school season we created the Sport Chek Back-To-School Studio - a highly-curated Sport Chek studio experience to showcase how to get moving for back-to-school, while previewing and getting styled in the latest collection.

PERONI NASTRO AZZURRO: NATIONAL PASTA DAY

In true Italian style, we celebrated #NationalPastaDay with iconic Italian beer brand, Peroni Nastro Azzurro by partnering with notable Italian chefs in Toronto and Vancouver to create exclusive pasta dishes designed to raise brand awareness and inspire Canadians to ‘Live Every Moment’, with their recipes.

PARK HYATT TORONTO

As the Park Hyatt Toronto re-opened following a multi-year renovation, the brand entrusted Bonus Track with building a creative content and influencer relations strategy to help them launch in a meaningful and grand manner.

NOBIS FW PREVIEW

To bring Canadian outerwear brand Nobis’ Transitional 2022 and Fall/Winter 2022 collection to life, we created a one-day immersive fashion presentation that took influencers behind the scenes of the Nobis brand. Within the preview, we incorporated a live photoshoot content studio where influencers were able to try on Nobis’ pieces in a series of curated seasonal vignettes

SHE'S MERCEDES POWER SUIT PROGRAM

As part of their CSR initiatives globally, Mercedes-Benz has always had a commitment to empowering and spotlighting women. Their She’s Mercedes platform was built to do just that and has been activated in every market, except for Canada. As part of the project, we needed to build a fully 360 campaign that brought She’s Mercedes to life in the Canadian market through various channels.

SIMPLII SIDE HUSTLE

In 2022, a huge social phenomenon was the Great Resignation, finding record numbers of people (especially women) leaving their jobs after the COVID-19 pandemic, looking for new and different opportunities. Women across Canada began turning their dreams and passions into booming businesses by starting side hustles. Enter Simplii Financial, a digital banking provider that makes it quick and easy for women to tackle this daunting task, with access to financial services like no-fee chequing accounts and high-interest savings accounts.

DERMALOGICA CIRCULAR HYDRATION

As the world’s #1 professional skincare brand, Dermalogica is known for their skincare products that have become household names for many. Beyond their core products, they also have between 6-10 new product launches every year. With influencer engagement and content becoming more of a focus for the brand than ever before, Dermalogica came to Bonus Track to develop a content-first, educational launch event for media and influencers.

SPORT CHEK BACK TO SCHOOL

To position Sport Chek as the curator of cool during the busy back-to-school season we created the Sport Chek Back-To-School Studio - a highly-curated Sport Chek studio experience to showcase how to get moving for back-to-school, while previewing and getting styled in the latest collection.

PARK HYATT TORONTO

As the Park Hyatt Toronto re-opened following a multi-year renovation, the brand entrusted Bonus Track with building a creative content and influencer relations strategy to help them launch in a meaningful and grand manner.

NOBIS FALL/WINTER 2022 PREVIEW

To bring Canadian outerwear brand Nobis’ Transitional 2022 and Fall/Winter 2022 collection to life, we created a one-day immersive fashion presentation that took influencers behind the scenes of the Nobis brand. Within the preview, we incorporated a live photoshoot content studio where influencers were able to try on Nobis’ pieces in a series of curated seasonal vignettes