To bring Canadian outerwear brand Nobis’ Transitional 2022 and Fall/Winter 2022 collection to life, we created a one-day immersive fashion presentation that took influencers behind the scenes of the Nobis brand. Within the preview, we incorporated a live photoshoot content studio where influencers were able to try on Nobis’ pieces in a series of curated seasonal vignettes
Nobis tasked us with generating awareness and driving social media engagement for their new Transitional 2022 and Fall/Winter 2022 collections in an engaging and immersive way.
To celebrate Nobis' most recent collections, designed with modularity to transition from season to season, we brought a live fashion presentation to life. Nobis' Transitional 2022 and Fall/Winter 2022 collections were showcased across three curated vignettes highlighting different elements, design features, and innovation through motion and photography. Across one-day and six sessions, select media, stylists and influencers got the chance to learn more about the new collections from those at the helm of its design, with models showcasing the pieces from the collections throughout. The showcase was followed by guests trying on their favourite pieces from the collections before stepping out in front of the camera for their own photo opp.
We filled the studio with over 80 guests. The immersive experience was captured with over 180 pieces of social coverage across Instagram, TikTok and YouTube, resulting in an astonishing 7.9M social media impressions.
The cherry on top? To bring Nobis’ Fall/Winter 2022 collection to life during Spring we served up the chill with custom branded ice cream served chilled in Nobis’ vintage branded ice cream cart, making for one of the many shareable moments that influencers were posting across social media throughout the day.