To position Sport Chek as the curator of cool during the busy back-to-school season we created the Sport Chek Back-To-School Studio - a highly-curated Sport Chek studio experience to showcase how to get moving for back-to-school, while previewing and getting styled in the latest collection.
Build consumer demand positioning Sport Chek as the go-to destination for your back-to-school needs while breaking through the noise of the busy season, standing out from the competition. The goal also included generating a bank of social media content the brand could leverage as owned content to be repurposed for their platforms.
Enter the Sport Chek Back-To-School Studio. To increase category share of voice and affinity for their target demo: millennial moms & young teens - we invited media and influencers to a highly-curated Sport Chek studio experience to showcase how to get moving for back-to-school, while previewing the latest collection. After seeing the collection, guests were styled from head to toe in the latest from Sport Chek alongside top editorial stylists, followed by getting glammed with an onsite hair and makeup team. We shot the ultimate back-to-school looks set against three school vignettes in partnership with influencer, Dani Roche of Kastor & Pollux: Homecoming (Bleachers), Science Class, and the Locker Room.
37 media and influencer attendees, 52 static branded instagram posts and over 176 branded Instagram stories, with an astounding 3M+ social media impressions.
Creating such an immersive photo studio experience that resulted in every single attendee sharing 1-2 static posts on social for the ultimate social feed takeover.